When MTV launched for the first time in the 1970s, blazed a trail to explore the possibilities of multimedia. A channel devoted to music videos, such as Video Killed the Radio Star was a new idea that immediately caught the fancy of up-and-coming generation of his time. Now this same forecast will be beneficial to MTV now that they are exploring the realm of commercial and free virtual worlds?
MTV has been the intention to remain consistent for your brand to be a choice of hip hop and cool to teenagers and yuppies both by exploring the potential of virtual worlds in multimedia entertainment. Last year, MTV has release art s inworld counterp subscription of their shows, as a Virtual Laguna Beach, a Virtual Pimp My Ride, a port of Newport Virtual and a Virtual Hills. Even Mariah Carey-the iconic diva of reinventing your time in the 1980s as a belter sensual to a crossover Gni regular in the 21st century-entered the fray by establishing the Virtual Ford model search. This is a virtual platform where they can insert wannabe superstars.
This is an interesting possibility for the field of entertainment. With these developments even television is to join the phenomenon of Web 2. 0 where virtual worlds are a art p. This opens many interesting implications for end users. Whether shows can have a virtual world, your fans can try to appear in your environment and p art participate in its operation. In addition, it can spell good things for television because a show should be popular first to have a virtual world of their own-prompting end users to support a show if they really want to add this feature of the virtual world.
However, on the other hand, since this business model gaining even the slightest hint of success, competitors trying to jump on another-confused with despair-foresight and dilute the industry in the process. There may be cases where a concert of the newly released will have its own virtual world immediately. Without a solid fan base, such decisions may prove detrimental to the overall growth of the show. Can also lead to lots of money lost in bankruptcy.
As well as beneficial this interactivity will be for a television network? The case study from MTV, the sense of course has some financial and economic roots. Undertakes to level up the explanatory notice a simple preview of announcement on television screens for interaction with the brand itself.
MTV has a good head art St. with this marketing move because your brand has been associated with quality content, powered by Hollywood stars. If everything goes wrong, the television network undertaking can rely again on its original roots of television. It is therefore worth watching the evolution of its television programs of the virtual world.
Recently, they established Virtual Lower East Side, which is the closest thing that MTV has to an interactive 3D environment with avatars, virtual worlds, social networks and even some online games. There is an emphasis on social interaction here with dance clubs and high-end (dinner). But how, viewers will be able to measure the quality of the virtual world. Similar to the real world, virtual worlds – if they are marked by a powerful network of television as MTV-have to serve users with high quality content to achieve sustainable development.
Now, the verdict is out on this virtual world experience. Is just a fad or will be the future of the World Wide Web?
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